Open role · Head office

Marketing Lead

Make it all connect.

The role

You are the person who makes everything connect. The CMO has the big launch idea, you turn it into a fully built, beautifully run campaign and get the best out of a brilliant team along the way. You own the process, the calendar, the brief and the output. And you will build Salt's community from scratch: IRL events, alumni moments, the stuff that turns guests into fans.

What you'll be doing

Shape the brand as we grow with the CMO and external agencies and talent: positioning, go-to-market, then the look, feel, tone and voice.
Own every product launch from brief to go-live. Write the creative brief, stress-test the proposition, get sign-off, then drive the team through build and post-launch review.
Make the call on whether something is ready to ship. Audit the assets, check the proposition, and manage the build across copy, pages, email, social and paid.
Run the campaign calendar: what goes out, when, and in what order. Keep email and social pointing the same way.
Build Salt's community from the ground up, online and offline. Plan the IRL moments, from alumni events to guest meetups to founder-hosted experiences, and keep the buzz going between trips.
Own the weekly performance report. Know what is working before the CMO has to ask.
Look after the marketing tools, processes and agency relationships, including the agency that runs our paid social and search.

What you'll bring

3 to 5+ years where you have planned and run campaigns yourself, not just one channel.
DTC experience, ideally in travel, fitness, wellness or lifestyle.
You think clearly, work methodically and love a tight brief and a precise campaign.
You are comfortable with data and make decisions from it.
You care about community. Great brands make people feel they belong, not just that they bought something.
You have managed external agencies.
You are a strong writer, with briefs, plans and reports the team can really work from.
You are resourceful. It is a brilliant but small team.

Bonus points

Not essential, but we will get excited.

Klaviyo or something similar.
You have built a community programme before.
You have done a fitness retreat or running event, so you know what draws people to it.
You use AI tools in your regular workflow. So do we.

Apply now

The role

What you'll be doing

Shape the brand as we grow with the CMO and external agencies and talent: positioning, go-to-market, then the look, feel, tone and voice.
Own every product launch from brief to go-live. Write the creative brief, stress-test the proposition, get sign-off, then drive the team through build and post-launch review.
Make the call on whether something is ready to ship. Audit the assets, check the proposition, and manage the build across copy, pages, email, social and paid.
Run the campaign calendar: what goes out, when, and in what order. Keep email and social pointing the same way.
Build Salt's community from the ground up, online and offline. Plan the IRL moments, from alumni events to guest meetups to founder-hosted experiences, and keep the buzz going between trips.
Own the weekly performance report. Know what is working before the CMO has to ask.
Look after the marketing tools, processes and agency relationships, including the agency that runs our paid social and search.

What you'll bring

3 to 5+ years where you have planned and run campaigns yourself, not just one channel.
DTC experience, ideally in travel, fitness, wellness or lifestyle.
You think clearly, work methodically and love a tight brief and a precise campaign.
You are comfortable with data and make decisions from it.
You care about community. Great brands make people feel they belong, not just that they bought something.
You have managed external agencies.
You are a strong writer, with briefs, plans and reports the team can really work from.
You are resourceful. It is a brilliant but small team.

Bonus points

Not essential, but we will get excited.

Klaviyo or something similar.
You have built a community programme before.
You have done a fitness retreat or running event, so you know what draws people to it.
You use AI tools in your regular workflow. So do we.